Social Media Services
Social Media Services
Facebook emphasizes a variety of people-oriented approaches, aimed at creating relatable, shareable content for its 936 million daily users.
Facebook Deliverables:
- Setting up your optimized Facebook business page
- Creating appealing cover design/graphics
- Status updates
- Web content promotion
- Sharing trending industry news
- Promoting upcoming events
- Interacting with followers
- Reaching out to related non-competitor pages
- Cross social media platform promotion
- Utilizing analytics to optimize strategy
- Boosted/promoted posts
- Facebook Ads
Twitter’s rapid-fire, high-frequency culture makes it the perfect platform for getting your message out quickly and efficiently. Its unique user interface allows for immediate, direct, and personalized interaction, making it an extremely valuable marketing tool.
Twitter Deliverables:
- Setting up an optimized Twitter account
- Creating appealing cover design/graphics
- Hashtag-targeted tweets
- Generation of unique hashtags for followers to engage with
- Web content promotion
- Sharing trending industry news
- Promoting upcoming events
- Interacting with followers
- Reaching out to related non-competitor pages
- Cross social media platform promotion
- Utilizing analytics to optimize strategy
- Promoted tweets
LinkedIn caters to a very specific, professional demographic. Because of this niche market, B2B networking opportunities are abundant via LinkedIn. In fact, 93% of B2B marketers have indicated LinkedIn is the most effective social network at lead generation, with 77% indicating they have acquired new customers through LinkedIn.
LinkedIn Deliverables:
- Setting up an optimized LinkedIn company page
- Creating appealing cover design/graphics
- Company status updates
- Web content promotion
- Sharing trending industry news
- Promoting upcoming events
- Interacting with followers
- Reaching out to related non-competitor professionals
- Cross social media platform promotion
- Utilizing analytics to optimize strategy
- Sponsored updates
- LinkedIn Ads
YouTube
YouTube’s video-centric format makes it an ideal place to share highly-engaging, creative visual content. With YouTube reaching more US adults 18-24 years old than any cable network, involvement on the platform is an increasingly potent option.
YouTube Deliverables:
- Setting up an optimized YouTube channel page
- Creating appealing banner design/graphics
- Coordinating the creation of video material
- Uploading video content
- Interacting with subscribers
- Reaching out to related non-competitor professionals
- Cross social media platform promotion
- Video optimization (i.e. adding annotations, creating playlists, writing video descriptions, adding keyword-rich tags, etc.)
- Utilizing analytics to optimize strategy
Pinterest offers a fast-paced and visually-appealing user experience, pairing alluring imagery with links to relevant websites, articles, blog posts, etc. This combined approach of convenience and utility has allowed Pinterest to drive the highest share of social revenue for online retailers.
Pinterest Deliverables:
- Setting up an optimized Pinterest account and boards
- Creating and posting pins from available images and links
- Web content promotion
- Sharing trending industry news
- Promoting upcoming events
- Interacting with followers
- Reaching out to related non-competitor professionals
- Cross social media platform promotion
- Utilizing analytics to optimize strategy
- Pinterest Ads
Having grown a staggering 50% between March and December 2014, Instagram boasts an impressive pool of 300 million active monthly users, sharing 70 million photos and videos a day. The high-traffic and constantly increasing interaction the site sees make it a great platform for brands with visually-engaging services and products, hoping to corner the mobile market.
Instagram Deliverables:
- Setting up an optimized Instagram account
- Create original posts with client-provided image content
- Web content promotion
- Sharing trending industry news
- Promoting upcoming events
- Interacting with followers
- Reaching out to related non-competitor professionals
- Cross social media platform promotion
- Utilizing analytics to optimize strategy
Pinterest
Twitter
Facebook