Small Business SEO Services

Content Marketing is one of the most effective ways to grow your business. It begins with valuable, engaging content.

What is SEO?

Search Engine Optimization, or SEO, is the process of improving your website’s visibility within search engines. Increased visibility means increased traffic to your site.

The primary role of a search engine is to index websites and rank them according to relevance for search users. There are many moving parts at play.

SEO is dynamic and not a one-time fix. It requires ongoing research, changes, and time. Although SEO is considered a long-term strategy, it is identified as one of the most cost-effective ways to generate leads. SEO will bring your business a much higher return on investment than almost any other forms of marketing and advertising. Our goal is to generate highly relevant, organic (unpaid) traffic to your website. To meet this goal, we create and promote high-quality, shareable content for your business.

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Your analysis includes industry, competitor and keyword research.

Our SEO Includes:

Website Optimization

Website Optimization: Using the keyword research, we then optimize the content on your website by altering title tags, meta description, images and videos. Additionally, we will review the page load time, 404 errors, internal linking structure, sitemap and more.

Website Copy

Our writers will produce high-quality content for your website focused around targeted keywords. If you already have existing content for your website, we will provide content optimization recommendations and implement those changes upon approval.

Content Rich Marketing

A key part in any SEO campaign is to produce content-rich marketing pieces and shareable resources, such as infographics or downloadable white-papers.

Content Promotion

Syndication of your content is essential. The more your content is out there, the more likely it is to be shared across the web. This drives traffic and links to your website. Our process includes promotion through social media accounts, press release syndicators, and content-driven communities.

Ethical Link Building

Much of how you rank in search engines is determined by who’s linking to your website. Without the growth of new links, your website may decrease in web authority [Link to Domain Authority] and rankings. Link building requires extensive research and time to identify opportunities to earn links.

Our Approach for Small Business SEO Services

1

Intake Session

Our team members will meet with you to gain knowledge of your business model, customers, and competitors.  From here, we’ll ask questions pertaining to your marketing goals.

2

Keyword Research

We start with thorough keyword research to find what your potential customers are searching online. Once we’ve compiled a list of keywords, we then sift through them and select the keywords that are most likely to convert into leads or sales for your business.

3

Competitive Analysis

We evaluate your online competitor rankings and look at a number of metrics to determine what level of effort is required to outpace your competitors. We will review these findings in detail with you to better understand your competitive landscape. Our team will continuously monitor your competitors throughout the life of your campaign to maintain a competitive edge.

4

Recommendation

Once we’ve thoroughly researched both you and your field, we will customize a plan for your business. The plan will outline the necessary deliverables each month in order to adhere to the marketing goals and budget.

Get in touch

Interested to learn more about our services or have a question? We’re here to help! Just give us a call or fill out the form below and we’ll get in touch with you.

San Antonio

110 E Houston St, 5th Floor
San Antonio, TX 78205
P: (210) 247-2227
contact@handmade-digital.com

New York

24 West Ave, STE 303
Spencerport, NY 14559
P: (585) 617-5047
contact@handmade-digital.com